The market has been funding unsustainable customer acquisition strategies based on their short-term economics. Popular acquisition channels are declining in efficacy due to immense competition. Today, brands are finding it hard to create sustainable commerce growth.
WHY CURRENT SOLUTIONS FAIL
The 2010 DTC playbook is dead. Optimizing existing solutions is no longer enough to succeed. The market has changed.
Hypergrowth requires a radical change in the approach you take.
This means reimagining and redesigning internal workflows, KPIs, and the value you’re delivering to your customers.
YOU NEED A
The market’s growth systems need a major design update. Teams are over optimizing systems in media, creative, and technology in order to hit unrealistic growth targets and failing.
THERE IS A LACK
OF VALUE CREATION
Our observation is that brands have forgotten about the importance of Value Creation. The rise of technology platforms such as Shopify and Facebook Ads Management broke down the barriers to entry for launching a DTC brand. The capital markets funded many startups to enter the market. Now it’s more difficult than ever to stay relevant and offer a unique value proposition to your customers overtime.
THE BLIND MEN & THE ELEPHANT
In this parable the blind men describe the elephant based on their limited experience, and their descriptions of the elephant are different from each other. The moral of the parable is that humans have a tendency to claim absolute truth based on their limited, subjective experience as they ignore other people's limited, subjective experiences which may be equally true.
Many current solutions offered to solve growth problems follow this same dilemma. We have many “experts” with limited experience to solve the full problem. Media buyers think the world runs on metrics like ROAS, creatives think branding is always the answer, and engineers think everything can be solved via technology.
SOLVE THE PROBLEM
VaynerCommerce has built solutions to help brands unlock step function growth. We’ve changed the game with our full-funnel marketing approach with a focus on Lifetime Value. We help brands acquire and retain high value customers. We build bespoke solutions that realize the lifetime value potential of these customers. Our growth engineers and consultants will connect the dots to help you roadmap, model and implement full-funnel growth experimentation.
We take a full-funnel, full-lifecycle approach to customer growth. We’ve built our solutions holistically by connecting all functions. We know what the elephant looks like because we've done this before.
We are able to do this in a repeatable way by
focusing on a few key areas:
In order to improve productivity (customer value created by an employee) your brand needs the correct infrastructure (workflows, systems, technology). However, there has been an eCommerce infrastructure stagnation for both large traditional retailers and digitally native brands. This has lead to a decline in throughput for growth experimentation and measurement which has prevented many brands from crossing the chasm into long-term scalable digital operations. We’ve built a new approach and infrastructure across media, creative, technology and measurement that enables speed, personalization and experimentation at scale for brands to drive customer Lifetime Value in Direct-To-Consumer.
THE END RESULT
We've built a systematic and repeatable solution for sustainable growth. We'll help your brand look at the health of your business and customers in a different way, that leads to actionable insights across the entire customer journey, and lifecycle.